F*cking Village / movie

Results:

• HIGHLIGHTS

  • $5K total budget

  • 300K unique users

  • 1,2M impressions

  • 100K engagements

  • 40K ThruPlays

  • 13K link clicks

• METRICS

  Campaign costs outperformed Norwegian digital market benchmarks by up to 79% lower CPM and 87% lower CPC:

  • Reach CPM: $3

  • Impressions CPM: $2.03

  • ThruPlays CPA: $0.040

  • CPC: $0.19

• SUMMARY

  Drove 13K+ ticket-intent visits to FilmWeb, building strong awareness and engagement among 15–30-year-olds across Norway—particularly in rural and regional areas—and supporting a nationwide theatrical rollout.

1.

Produced high-impact short-form video and visual creatives highlighting the film’s emotional contrasts (deadpan humor, tense family dynamics, rural realism), translating core themes of generational conflict and identity into scroll-stopping assets.

2.

Executed a targeted digital campaign across Meta and TikTok, reaching 15–30-year-olds via demographic and interest-based segmentation, with edgy copywriting and visual hooks tailored to teens and young adults with rural or hometown-identity narratives.

3.

Designed and optimized a 3-phase funnel (Awareness → Engagement → Traffic), iterating weekly based on creative performance while maintaining a consistent raw visual tone and voice aligned with the film’s unapologetic humor and personal themes.