Explosions In My Heart / movie

Results:

• Highlights

  • $6K total budget

  • 370K unique users

  • 1,5M impressions

  • 70K engagements

  • 50K ThruPlays

  • 20K link clicks

• Metrics

  Campaign costs outperformed Norwegian digital market benchmarks by up to 77% lower CPM and up to 89% lower CPC:

  • Reach CPM: $3

  • Impressions CPM: $2.39

  • CPC: $0.15

• Summary

  Drove 20K+ ticket-intent visits to FilmWeb, generating strong digital visibility and engagement among 18–35 and LGBTQ+ audiences and supporting nationwide cinema attendance across Norway.

1.

Produced all core campaign creatives, including an original teaser cut, short-form clips, motion posters, and review-led carousels, establishing a cohesive visual system across social and paid channels.

2.

Delivered emotionally driven short-form content built around intimacy, identity, and vulnerability, optimized with strong hooks and pacing to resonate with LGBTQ+ and indie-romance audiences.

3.

Executed and optimized a 3-phase digital funnel (Awareness → Engagement → Traffic) across Meta, TikTok, and YouTube, targeting 18–35-year-olds via interest-based segmentation while maintaining consistent, respectful representation of queer identity.