A New Kind Of Wilderness / movie
Results:
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$6K total budget
950K unique users
1,7M impressions
540K engagements
80K ThruPlays
32K link clicks -
Campaign costs outperformed Norwegian digital market benchmarks by up to 82% cheaper impressions CPM and 92% cheaper CPC:
Reach CPM: from $2.83
Impressions CPM: $1.69
Engagement CPA: $0.0049
CPC: $0.11
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Drove 32K+ ticket-intent visits to FilmWeb, engaging emotionally driven and eco-conscious audiences across Norway and supporting nationwide cinema attendance.
1.
Produced emotionally driven short-form video content highlighting natural landscapes, family intimacy, and vulnerability, designed to resonate with eco-conscious and emotionally reflective audiences.
2.
Executed a targeted Meta advertising strategy, reaching sustainability-focused users, parents, documentary fans, and followers of award-winning cinema through interest-based segmentation.
3.
Built and optimized a 3-phase funnel (Awareness → Engagement → Traffic), iterating on creative and copy based on performance data while maintaining a calm, authentic visual tone aligned with the film’s aesthetic.
