Wolly / movie

Results:

• Highlights

  • $3K total budget

  • 325K unique users reached across all platforms

  • 1,2M impressions delivered

  • 90K ThruPlays

  • 9K link clicks

• Metrics

  Campaign costs outperformed Norwegian digital market benchmarks by up to 89%:

  • Impressions CPM: $2.25

  • ThruPlay CPA: $0.0098

  • CPC: $0.16

• Summary

  Drove 9K+ ticket-intent visits to FilmWeb, generating strong nationwide visibility and engagement among rural and niche audiences and supporting local cinema attendance across Norway.

1.

Conducted primary audience research with farmers across Norway, translating insights on values, media habits, and platform trust directly into campaign messaging, creative direction, and channel selection.

2.

Produced targeted short-form social content built around humor, heartwarming farm moments, and culturally resonant language—designed to connect authentically with farmers and rural audiences.

3.

Executed and optimized a ticket-driven digital funnel (Awareness → Engagement → Traffic), focusing on Facebook as the core channel based on research findings, while refining targeting to reach farmers, older audiences, and LGBTQ+ allies without compromising the film’s rural identity.