Unforgivable / movie
Results:
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$1K total budget
200K unique users
850K impressions
150K ThruPlays
4K link clicks
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Campaign costs outperformed Norwegian digital market benchmarks by up to 96%:
Reach CPM: $2.59
Impressions CPM: $0.96
CPC: $0.11
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Drove high-intent traffic to FilmWeb, supporting $230K+ in international box office revenue, driven largely by Norwegian theatrical performance, while building national awareness and engagement around one of Norway’s most socially and historically impactful documentaries of 2025.
1.
Produced emotionally resonant short-form video creatives combining interviews and archival footage to address themes of injustice, shame, and resilience, maintaining narrative integrity without spoilers or sensationalism.
2.
Executed a multi-channel paid strategy across TikTok and YouTube (Google Ads), targeting audiences interested in human rights, historical justice, and untold stories, with a focus on engagement and ticket-intent traffic.
3.
Built and optimized a 3-phase funnel (Awareness → Engagement → Traffic), testing multiple creative directions and coordinating campaign timing with press coverage, screenings, and key cultural or historical moments.
