is how a brand communicates its character and ambition.
Upon joining Norsk Filmdistribusjon, I initiated a SWOT analysis to identify growth opportunities and uncovered a misalignment between the company’s ambitions and its outdated brand identity. After presenting these findings to the CEO, I developed a strategic framework and facilitated a strategy session to define the company’s mission, vision, positioning, tone of voice, messaging and both short- and long-term objectives.
branding
Website and visual identity
To move quickly from strategy to execution, I developed a new website concept and led the end-to-end rebranding, including a new logo, typography, color system, website, presentation templates, printed stands, and other brand assets.
