Birk and Magna / movie

Result:

Delivered exceptional organic reach and engagement with no media budget, turning the film’s premiere into a multi-platform, community-driven moment. Influencer collaborations boosted parent awareness, while interactive and short-form content captured kids’ attention, strengthening audience connection and supporting cinema attendance.

1.

Led a fully organic social strategy across Instagram, TikTok, and Facebook, producing high-performing short-form content (Reels, BTS, motion posters, filters, mini-games) built around friendship, courage, and environmental themes.

2.

Generated 1M+ organic views, including 871K+ views on a single Reel, by driving engagement through interactive formats such as games, contests, giveaways, and UGC activations.

3.

Grew the official Instagram from 0 to 9.5K+ followers in 3 months, collaborating with cast, crew, and family-focused influencers to expand reach among parent and family audiences, without any paid media.