Everything Must Go / movie

Results:

• Highlights

  • $19K total budget

  • 2M unique users

  • 13M impressions

  • 450K engagements

  • 180K ThruPlays

  • 93K link clicks

• Metrics

  Campaign costs outperformed Norwegian digital market benchmarks by up to 96%:
  Reach CPM: $1.28
  Impressions CPM: $0.89
  Engagement CPA: $0.0048
  CPC: from $0.057 to $0.21

• Summary

  Drove 93K+ ticket-intent visits to FilmWeb, generating nationwide visibility and supporting local cinema attendance across Norway.

1.

Executed a multi-channel paid media strategy across Meta, TikTok, and Google Ads (YouTube, Display, Gmail, Search), using emotionally driven storytelling and strong visual cues to capture attention without revealing key plot points.

2.

Built and optimized a ticket-focused 3-phase funnel (Awareness → Engagement → Traffic), deploying audience-specific messaging and creative variations to guide users toward link clicks and ticket purchases.

3.

Continuously optimized performance and delivered post-campaign analysis, refining audiences, placements, and creatives to maximize engagement and cost efficiency, and providing the client with actionable insights and recommendations for future campaigns.