Armand / movie

Results:

• Highlights

  • $20K total budget

  • 2M unique users

  • 7M impressions

  • 370K engagements

  • 100K ThruPlays

  • 116K link clicks

• Metrics

  Campaign costs outperformed Norwegian digital market benchmarks by up to 97%:

  • Reach CPM: $1.70

  • Impressions CPM: $1.09

  • Engagement CPA: $0.0048

  • CPC: from $0.049 to $0.10

• Summary

  Drove 116K+ ticket-intent visits to FilmWeb, generating targeted nationwide awareness and supporting the critically acclaimed Norwegian theatrical run of Armand, one of the country’s most high-profile and internationally recognized films of 2024.

1.

Produced high-impact short-form social video content, curating emotionally charged, visually striking scenes with strong hooks and recognizable actors—carefully avoiding spoilers while maximizing scroll-stopping appeal.

2.

Executed a multi-channel paid media strategy across Meta, TikTok, and Google Ads (YouTube, Display, Gmail, Search), targeting emotionally driven, arthouse-oriented audiences with tailored creative and messaging.

3.

Built and optimized a ticket-focused 3-phase funnel (Awareness → Engagement → Traffic), continuously refining creatives and targeting based on engagement trends and performance data.