BLITZ / movie

Results:

• Highlights

  • Total Budget: $23K

  • Impressions: 58M+

  • Engagements: 900K

  • Link clicks (traffic campaigns): 22K+

  • CPC from: $0.28

  • CPV from: $0.01

  • CTR up to: 44.45%

• Metrics

  Cost-efficiency in high-CPC markets:

  • CPV stayed far below Nordic YouTube benchmarks (typically €0.05–€0.08), with Finland and Norway hitting €0.01

  • CPCs in Denmark and Sweden were as low as €0.28, outperforming regional averages by a wide margin

• Summary

  Drove 22K+ qualified ticket-intent clicks to localized cinema pages across four countries, delivering strong performance and cost efficiency in high-cost Scandinavian markets despite strict targeting and creative constraints.

1.

Executed a two-phase digital campaign across Google Ads (YouTube + Programmatic Display) in Sweden, Denmark, Finland and Norway, aligning media delivery strictly with active screening cities to maximize relevance and efficiency.

2.

Built country- and city-specific traffic funnels, dynamically allocating spend based on local CPC/CPV benchmarks and excluding non-screening regions to control costs in high-priced Scandinavian markets.

3.

Optimized performance within creative constraints, strategically deploying existing trailers and banners across formats while continuously balancing impressions, views, and clicks to maximize cost-per-result efficiency.