My Uncle Jens / movie

Results:

• Highlights

  • $16K total budget

  • 3M unique users

  • 11M impressions delivered

  • 650K engagements

  • 500K ThruPlays

  • 70K link clicks

• Metrics

  Campaign costs outperformed Norwegian digital market benchmarks by up to 95%:
  

  • Reach CPM: $0.76

  • Impressions CPM: $0.56

  • Engagement CPA: $0.0029

  • CPC: from $0.055 to $0.13

• Summary

  Drove 70K+ ticket-intent visits to FilmWeb, supporting nationwide cinema turnout across Norway and contributing to the film’s critical acclaim, awards recognition, and status as a leading international Norwegian release in 2025.

1.

Produced 20+ high-performing short-form video assets, built around strong hooks, emotional storytelling, and humor.

2.

Owned and optimized a full-funnel, multi-channel paid media strategy across Meta, TikTok, and Google Ads (YouTube, Display, Gmail, Search), focusing on reach, engagement, traffic, and cost efficiency. Managed ongoing A/B testing, paused underperforming creatives, and scaled top performers based on performance data.

3.

Designed and executed a 3-phase campaign funnel (Awareness → Engagement → Traffic) and co-led a ticket-driven marketing strategy aligned with premiere dates, festival timelines, and audience behavior, directly supporting event attendance and local theatrical performance.