SKI / movie

Written By Daryna Shalli

Results:

    • $29K total budget

    • 4M unique users reached

    • 65M impressions

    • 380K engagements

    • 300K ThruPlays

    • 79K link clicks

  • Campaign costs outperformed Norwegian digital market benchmarks by up to 95%:

    • ThruPlays CPA: $0.0067

    • Engagement CPA: $0.0048

    • Impressions CPM: $0.20

    • Reach CPM: $1.43

    • CPC: $0.049

  • Drove 79K+ ticket-intent visits to FilmWeb, contributing to strong nationwide attendance and expanded theatrical and digital releases across Scandinavia, Europe, and the U.S.

1.

Developed a ticket-driven campaign strategy, aligning ad bursts with screening dates to maximize conversion during peak demand.

2.

Produced 20+ short-form videos and visuals, optimized for platform algorithms and audience behavior, focusing on high-emotion moments, strong hooks, and dynamic pacing.

3.

Led a multi-channel paid media strategy across Meta, TikTok, and Google Ads (YouTube, Display, Gmail, Search), supported by a 3-phase funnel (Awareness → Engagement → Traffic) with continuous A/B testing and creative optimization.

Daryna Shalli
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My Uncle Jens / movie