Ukraine wow

Highlights:

• 333K visitors in 4 months, setting a new national attendance record

• Winner of a Golden SABRE Award and an Effie Award

• 100M+ coverage through Ukrainian and international media coverage

• 120+ press release publications across major media outlets

• 110+ online event listings and previews

• 67 long-form articles and special reports

• 25 TV segments and 10 radio broadcasts aired nationally

• Over 8,000 social media posts by visitors

• Coverage and mentions from 100+ influencers and public figures

1

Developed and executed a full-scale earned media strategy, writing and distributing multi-wave press releases (pre-launch, launch-day, and post-launch) to build momentum, maximize opening coverage, and spotlight record-breaking attendance.

2

Led ongoing media relations across national and regional outlets, securing TV and radio interviews, coordinating journalist outreach, managing accreditations, and hosting guided press tours for media crews.

3

Coordinated influencer and celebrity engagement, overseeing invitations and content facilitation, while maintaining continuous visibility through regular updates on major “What’s On” and cultural event platforms.